UTM link builder
Build tagged URLs for analytics — set source, medium, campaign, and optional term/content. Presets for common channels and live validation warnings.
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Presets
Built URL
Parameter reference
| Parameter | Description | Example |
|---|---|---|
| |
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About this tool
UTM parameters tag links so analytics tools (Google Analytics, Plausible, etc.) can attribute traffic to campaigns. Use consistent lowercase values for clean reports.
Form state is shareable via URL query params (b, s,m, c, t, n) — namespaced so they do not collide with UTM params on the built URL.
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