The story of how I became a content creator

We’re in the age of content creators, that’s the “marketing term” that’s used to identify more or less everyone that works on the Internet independently, making a living not as a freelancer, not as a business that helps other businesses like a SaaS product or a business that sells themes or plugins or services, but with anything that has to do with information and content.

I don’t think of myself as a person that creates “content”, more like a creator of educational products, but here we are.

It’s 2021 and I’m a blogger and course creator.

This is my full time job.

How did I end up here?

The story starts in 2007. I create a blog, written in Italian, and I document my learning journey in the world of content management systems and blogging software, which was beginning to become mainstream.

I also start collaborating with a website to create guides and tutorials, and this helps me position as an expert, find clients and bootstrap my career as a freelancer.

I created a video course on how to use a content management system, which didn’t sell enough to pivot me immediately into becoming a content creator.

It was too early.

I decided to focus on building my own software business, be it based on mobile apps, SaaS, or simply contracting. The goal was to build a solo business that could generate recurring revenue.

That didn’t happen.

Fast forward 10 years, in 2017 I start blogging again, this time while learning a programming language I was really enjoying using. I learn best by teaching and writing what I learn, it helps me solidify the knowledge in my mind.

The side goal was also to position myself as an expert in the field.

At the start of 2018 I pivoted the topics to JavaScript and Web Development and the blog started to grow.

Mid 2018 I created my first ebook, and shortly after my first course.

That was the first of many courses I made over time. I think I built 9 courses so far. Each time I try to do better than the previous one. I learned a lot over the past 3 years. I learned how to create and design a course. How to position myself in the market. How to promote a course. How to launch it.

Most importantly, I learned how to help people get better at their craft.

What would I suggest to anyone that want to do what I do?

  1. It’s a long game. You can’t repeat the success stories you read about on the Internet. Those are outliers. Be prepared to work for free for a long time
  2. Consistency is the key. I stumble on this all the time. I start new things, do them for a couple weeks, lose enthusiasm.
  3. Passion is key. You can’t force yourself to do something you’re not passionate about, for a long period of time. If you’re in for the money but this is not what you would be doing even if you weren’t paid for it, you’ll jump the ship.
  4. Good luck
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