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The digital entrepreneur nowadays has to be a marketer, has to know how to make a product and has to know how to bring it on the market. A combination of skills which is rare, as well as powerful and explosive.
All this must be added the part of the product, and depending on the category it is necessary that the entrepreneur is also a programmer, a writer or have unique skills that distinguish him from the others.
You also need to know in detail how to create a website, how to create a Facebook page, how to create an email sequence, details about setting up an ad campaign, and generally everything that we could group under the term “webmaster”.
It is not strictly mandatory for an entrepreneur to know all this, but if in a traditional company there are different people dedicated to each of these tasks I have listed, it is also true that this is not what this post is about. The post deals with the creation of a business where no employees exist.
For any task, you can decide to hire external experts as contractors to do the job instead of doing it on your own.
However, this causes the following reflections:
- it’s a distraction, because you have to look for trusted people with the right skills at a price you can afford
- you have to pay people for their work
- it becomes an endless tunnel. Technical issues will never end, and you may have to depend for a long time on an outside person who does the job you do not understand, because you initially delegated too much and you do not really know how things work
- ask yourself what happens if for a technical part you’ve delegated, suddenly your referring person is no longer available
- many of these jobs should be part of your core business, which only you can manage 100%
In general, if you do not know how to do something, but you need to have it done, you will have to pay someone to do so.
In the next chapters of this post you will have a general overview of everything you need, and from there you can start to get into the details.
I was born programmer / webmaster and with time I also became a web marketer for necessity. If you have more soft skills, you can do the opposite. There is no need to be great experts, there are many tools available to make perfect websites and landing pages without having to touch a line of code.
But beware: you have to understand that everything you do not know right now - and that it is crucial to the success of your business - must be learnt perfectly, to avoid the risk that your product and brand will be perceived as unmanaged, amateurish or unattractive.
Either you do it, or you’ll have to pay money to someone else to do it. So the decision is to invest the time needed to learn the techniques or to spend money to get the benefit of industry professionals.
My recommendation is to learn everything that is needed, because the techniques change but the concepts are evergreen, and because you can’t delegate to others things that are the foundation of your business. And even if you decide to delegate, you can’t delegate something too vague. If you understand the subject you will know perfectly what you need, and what is superfluous or not needed at all.
More lab tutorials:
- The stack I use to run this blog
- 8 good reasons to become a software developer
- SEO for developers writing blogs
- Review of the book The 4-Hour Work Week
- Build a lifestyle business
- Build your own platform
- As an indie maker, what kind of product should you build?
- Create your own job security
- Developers, learn marketing
- The freedom of a product business
- Generating value
- Have a purpose for your business
- The idea is nothing
- The niche
- Remote working for software developers
- Product / market fit
- The best podcasts for frontend developers
- Why should I create an email list?
- Disconnect time from money
- The scarcity principle applied to software products
- The social proof principle
- How I added Dark Mode to my website
- My notes on the Deep Work book
- The pros of using a boring stack
- How to estimate programming time
- On going independent as a developer
- How to learn how to learn
- Why interview questions for programming jobs are so difficult?
- Do I need a degree to be a programmer?
- Everyone can learn programming
- How to be productive
- How to get the real number of pageviews of a static site
- Have you filled a developer bucket today?
- How I record my videos
- All the software projects I made in the past
- Tutorial purgatory from the perspective of a tutorial maker
- Every developer should have a blog. Here’s why, and how to stick with it
- Having a business mindset for developers
- How to write Unmaintainable Code
- What is Imposter Syndrome
- How to work from home without going crazy
- How I prototype a Web Page
- You should be the worst developer in your team
- How to start a blog using Hugo
- Write what you don't know
- How to block distractions using uBlock Origin
- Coding is an art
- I wrote 1 blog post every day for 2 years. Here's 5 things I learned about SEO
- Dealing with the fire
- On being a generalist
- The Developer’s Dilemma
- My plan for being hired as a Go developer. In 2017
- Productivity gains of using a Mac and an iOS device
- How to go from tutorials to your own project
- This is my little Digital Garden
- How to start freelancing as a developer
- Sharing the Journey Towards Building a Software Product Business
- Subfolder vs subdomain
- How I use text expanding to save time
- Software is a superpower
- I love books
- How I decided to create a new projects management app
- On using IndexedDB as the main database
- How to automatically cut silence in videos