In the last few years, videos and podcasts have grown tremendously.
Videos in particular are very popular. Kids want to become YouTubers when they grow up.
Both videos and podcasts are awesome. I watch YouTube every day and I am subscribed to several podcasts, too.
There’s one thing I noticed about those platforms, however. Podcasts are very hard to discover. I only discover new podcasts if I see one mentioned somewhere. Or by word of mouth.
And in addition to having great content, as a podcast owner, a person’s voice tone is a differentiating factor that makes me like a podcast or not. You are either born with a great podcasting voice, or you’re not.
With videos, it’s the same thing. A creator’s personality is a unique differentiating factor in a great YouTube channel.
Plus, videos, if made well, require a huge effort in time, energy and equipment you need.
A blog, on the other hand, is something you can make no matter who you are, as long as you can write. You don’t need to have that uniqueness that makes you liked on YouTube, and you are not trapped on one platform (YouTube). You also have a great channel for organic discovery of your blog posts (Google). More on this later.
But you don’t have to choose one over the other, of course.
Many times creators use a blog alongside a YouTube channel, or a podcast. This is helpful if you use it more than just to cross-post content from one channel to another, but as a complementary tool.
When done well, it’s a powerful combination.