Product pricing calculator
Should you raise the price? Elasticity tells you how many buyers you can lose before revenue drops. Presets are rough — your market may differ.
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Elasticity preset
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Projected sales
Projected revenue
Elasticity presets are heuristics, not measurements. Run a real test (A/B price, cohort analysis) before betting the business on a raise.
Revenue across prices
| Price | Sales | Revenue | vs current |
|---|---|---|---|
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About this tool
Uses constant elasticity: projected sales = current sales × (new price / current price)^ε. Commodity goods (ε around −2) lose volume fast; strong brands (ε around −0.5) can raise prices with less drop-off.
One-time purchases, subscriptions, and enterprise deals behave differently. This model fits simple digital products with a single public price.
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