Launch revenue estimator
Back-of-envelope math for a course or ebook launch: list → opens → clicks → sales page → purchases. Typical ranges: open 30–45%, click 3–8%, page conv. 1–5%.
Launch style
Expected sales
Expected revenue
Per-email breakdown
| Opens | Clicks | Sales | Revenue | |
|---|---|---|---|---|
Sensitivity (conversion)
| Scenario | Sales | Revenue |
|---|---|---|
Real launches vary wildly by offer, audience warmth, and urgency. Use this to sanity-check expectations — not as a forecast.
About this tool
The math is list size × open rate × click rate × sales-page conversion × price. Presets model one email vs a multi-email sequence, splitting expected sales across each send. The sensitivity table wiggles conversion so you can see how fragile the total is.
Every email is assumed to hit the full list — no deduped unique visitors. Cart abandonment recovery, payment plans, upsells, and affiliate or social traffic are out of scope. Use it to sanity-check a launch plan, not as a forecast.