Sponsorship rate calculator
Ballpark what to charge for banners, sponsored posts, or newsletter slots from your traffic, niche, and placement. Floors, not ceilings — charge for the value you deliver.
Audience
Suggested rate range
Formula: . CPM varies wildly by audience quality, geography, and whether the sponsor gets reporting. These numbers are rough mid-2026 floors — strong newsletters and dev blogs often charge well above the “high” tier. Negotiate on outcomes (leads, signups), not just impressions.
About this tool
Sponsorship pricing is part art, part math. This calculator uses simple CPM (cost per thousand impressions) bands by niche and multiplies by your monthly pageviews or subscriber count. Sponsored posts and dedicated emails carry higher multipliers because they command more attention.
Treat the output as a starting point. A tight dev audience with buying power beats a broad lifestyle blog at the same raw traffic. Package deals, annual contracts, and performance bonuses sit on top of these baselines.