Ship Factory: create your own software factory
Move from indie maker to indie manager. Build systems, set directions, empower agents, keep experimenting, and invest in what works.
Ship Factory is about creating your own software factory.
indie maker → indie manager
Shipping quickly used to be a competitive advantage that now is being democratized by AI.
If we want to stay competitive, I think we have to take more of a managerial role.
The question this program answers: How do I build a software factory that lets me direct agents, run more experiments, and invest in what works?
The first edition is planned for November 2026. Enrollment isn’t open yet. Join the waiting list and I’ll let you know the moment it opens.
Join the waiting list
What it is
Instead of working on the product, we need to start working on the business.
Treat your agents like employees. You set the direction and then empower them to help you get there.
Stop micro managing the agents. Reviewing every line of code. Stop making every minor decision yourself. It’s a bad use of your time.
Focus on building systems. Setting directions. Devising non-obvious strategies. Keep experimenting and invest in what works.
From indie maker to indie manager
The indie manager does not stop caring about the product or give up responsibility.
You still choose the direction, set the standards, review the outcome, and make the decisions that matter. But you stop spending your time on work an agent can handle.
We’ll work on:
- Building systems that let agents do useful work
- Setting direction, outcomes, constraints, and standards
- Empowering agents without micro managing every step
- Reviewing results instead of reviewing every line of code
- Devising non-obvious product and business strategies
- Running more experiments
- Reading the signal and investing in what works
This is also how you improve your product engineering and product judgment. You design better systems, make better decisions, and learn from more real outcomes.
Who it’s for
- Indie makers who already know how to build software
- Builders who want to create more without becoming the bottleneck
- People who spend too much time micro managing agents
- People who want to run more experiments and develop better judgment
What it is not
Ship Factory does not teach coding from zero or offer a tour of every AI tool.
It is not about producing more AI slop or removing yourself from the process. You remain responsible for the direction, the systems, the standards, and the result.
Get notified when enrollment opens
Drop your email below and I’ll let you know.