How to create an exit intent popup
Published Apr 26 2020
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You know those annoying popups that appear when you try to close a browser window?
They somehow know you’re trying to close it, like if they can read your mind.
In reality it’s a pretty simple concept, you have to listen to a specific DOM event.
I certainly do not recommend the use of popups, because I find them annoying, but your company might ask you to implement one, so here we are.
I like to keep things simple, so here’s the HTML
<!doctype html>
<head>
<title>Popup page</title>
</head>
<body>
<div id="popup">
<h3>Popup!</h3>
</div>
</body>Add this CSS:
body {
font-family: system-ui;
background-color: #f6d198;
}
#popup {
position: fixed;
width: 100%;
visibility: hidden;
z-index: 10002;
top: 0;
opacity: 0;
transform: scale(0.5);
transition: transform 0.2s, opacity 0.2s, visibility 0s 0.2s;
position: relative;
margin: 0 auto;
text-align: center;
box-shadow: 0 1px 10px rgba(0, 0, 0, 0.5);
width: 60%;
background: #862a5c;
padding-bottom: 100px;
padding-top: 50px;
color: #fff;
font-size: 2rem;
}and this JavaScript:
const show = () => {
const element = document.querySelector("#popup")
element.style.visibility = "visible"
element.style.opacity = "1"
element.style.transform = "scale(1)"
element.style.transition = "0.4s, opacity 0.4s"
}
document.addEventListener("DOMContentLoaded", () => {
document.addEventListener("mouseout", (event) => {
if (!event.toElement && !event.relatedTarget) {
setTimeout(() => {
show()
}, 1000)
}
})
})See it in Codepen:
See the Pen Exit intent popup, simple implementation by Flavio Copes (@flaviocopes) on CodePen.
The page should appear pretty boring:
If you try loading and getting in/out of the page with the mouse, you should see a popup appearing:
This is due to the fact we listen on the mouseout event, and we want 1 second before showing the popup.
Once you have the basics in, you can start adding fancy things like closing the popup if the user presses the esc key:
const hide = () => {
const element = document.querySelector("#popup")
element.style.visibility = "hidden"
element.style.opacity = "0"
element.style.transform = "scale(0.5)"
element.style.transition = "0.2s, opacity 0.2s, visibility 0s 0.2s"
}
document.addEventListener("DOMContentLoaded", () => {
document.onkeydown = event => {
event = event || window.event
if (event.keyCode === 27) {
hide()
}
}
})and if the user clicks the document ouside the modal:
let eventListener
//inside show()
eventListener = document.addEventListener("click", function (clickEvent) {
let el = clickEvent.target
let inPopup = false
if (el.id === 'popup') {
inPopup = true
}
while (el = el.parentNode) {
if (el.id == "popup") {
inPopup = true
}
}
if (!inPopup) hide()
})
//inside hide()
if (eventListener) {
document.removeEventListener(eventListener)
}Example on Codepen:
See the Pen Exit intent popup, implementation with hide() by Flavio Copes (@flaviocopes) on CodePen.
Now, an interesting thing to do is to store the fact we showed the modal in a cookie, so we only show it once to every person.
This is a possible implementation: we set the popup=true cookie when we show the modal, and we check for the cookie before showing it again:
let showed = false;
const show = () => {
if (showed) return;
if (
document.cookie.split(";").filter((item) => {
return item.includes("popup=");
}).length
) {
return;
} else {
console.log(
document.cookie.split(";").filter((item) => {
return item.includes("popup=")
}).length
)
console.log(document.cookie.split(";"))
}
document.cookie = "popup=true;path=/;max-age=15768000"
showed = true
//...the remaining part of show()
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